Lead generation tips: Part 1
It’s getting busy out there…
Attracting new customers when you’re in a competitive landscape is becoming more and more challenging. We now have to think extra strategically to shout about how great we are, and let your future customers know exactly why YOU are the brand to spend their hard-earned cash on. If you think creatively, there are countless ways to generate leads, so here’s a handful to get you started:
Clever partnerships
There are many businesses out there that align with your brand values that can mutually complement your growth. By teaming up with some other do-gooders and go-getters, you can both tap into each other’s audience in a low-cost way, that is direct to your target market. When you are saying ‘yes’ to a partner, some key questions to ask yourself is ‘do they share a similar identity?’, ‘are they speaking to the same audience?’, and ‘does their offering align with ours, without compromising any business from our own?’. Exploring brand collaborations, lead generation activity, mutual email campaigns or social posts, as well as competitions are a great way to kick start your partnership strategy.
Free resources
We all love a freebie! Whether it’s a suggested itinerary, a free workbook tailored to your business or a checklist for for your customer to work through, automating free resources can be a great way to demonstrate the value of your business, whilst also continuing the conversation with them over time.
CONSIDERED SOCIAL JOURNEY
If you have the budget, pouring some of it into lead generation paid social is a great way to gather valuable contacts who you can begin to educate about your brand. If your budget is limited, you can weave this into your organic social strategy to encourage followers to hop onto your website, engage and sign up. What you do with these leads after they engage is key to building your relatonship. Where do they land on your site? Are you sending them personalised communications? How are you able to nurture them and resonate with their needs?
Don’t forget AI
The world of AI has been a god-send for the time-poor. It delivers extremely convenient and valuable information to customers when you simply don’t have the resource to respond to every email or call. Integrating a chatbot can deliver tailored answers to the most common questions your website visitors have, engage smarter with website visitors, and capture leads for you passively. Outside of this, take advantage of SEO - so when ChatGPT or Google Gemini is pulling together some sort of clever answer to your customer’s questions, you can make sure you are always coming out top of your search game to any potential new customers.
This is just a small number of great ways to generate leads. If you need help finding new customers for your business, let’s have chat to explore the ways we can shake things up!