I’m a friendly freelance marketing specialist based in Southampton, Hampshire, with over 10 years of experience. My career began with a BSc in Marketing & Management at the University of Sussex, leading to agency roles in SEO in Brighton. From there, I moved to London, where I spent 3 years working in marketing and CRM for two global brands.
I later relocated south to lead the 360° digital strategy for a highly successful hospitality business for 6 years, where I also managed our fantastic digital agency on who worked on our paid social, web development, consultancy and UX, as well as our internal offline team. Throughout my career, I’ve had the privilege of working with some of the most recognised local and global brands across industries including food subscription, hospitality, beauty, and festivals.
I can support clients nationally and locally in Hampshire, Sussex, Somerset, Dorset, Wiltshire, London, and beyond. I work remotely first with the flexibility for in-person collaborations and meetings.
Check out some of the brands I’ve worked with below, take a look at my portfolio, or explore my full experience on LinkedIn.
HEY, I’M HELEN
BRANDS
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THE PIG Hotels | B Corp, are restaurants with rooms with over ten country house hotels and pubs across the south of the UK. My six years working with THE PIG began broadly working across website, content, event planning, social, ecommerce, email and offline collateral before developing into managing the 360 strategy for digital and CRM. I also worked closely with our digtal agency on paid social, web development and strategy.
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HelloFresh is a global food subscription service. I assisted with executing the brand’s strategy across email, app, SMS, outbound calls and direct mail. I also helped integrate the UK’s first CRM platform and managed the national marketing database for email marketing.
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La Mer (Estée Lauder Companies) is a global luxury skincare and skincare-infused makeup brand. During my time working with them, I was responsible for overseeing all elements of CRM, providing actionable insights to pin-point opportunities to drive recruitment, retention, frequency and spend.
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Lime Wood Hotel is a 5 star country house hotel in the New Forest, including Herb House Spa and the restaurant HH&Co. I managed the brand’s website content, email marketing strategy, organic, as well as web development and paid social strategy with our agency, whilst supporting with offline events including retreats and one-off events. Alongside this, I managed the communication strategy for the Herb House spa members.
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Portetta is a ski-in ski-out mountain hotel, spa and restaurant in Courchevel Moriond (1650). I managed both the English and French website, organic social and email strategy for the brand.
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Smoked & Uncut are local festivals thrown across THE PIG and Lime Wood Hotel, featuring artists such as Kaiser Chiefs, The Vaccines, Professor Green, Razorlight, Kelis, LuLu, The Wailers, Toploader, Earth Wind & Fire, Sister Sledge, Gabrielle and more. I was responsible for managing the website, email marketing, transactional communications, digital execution for partnerships, ticketing/wristband set up and organic social for 4 festival seasons, 10 total events. I also managed on-site content capture for the festival across the various offerings and artists, as well as community management.
