5 tips for email marketing best practice

Email marketing is probably one of the most valuable but underrated online channels used by small businesses. Not only does it drive a far greater conversion rate than your social channels, but it’s also one of the best way to build direct and personalised communications to your audience, and make them feel extra valued!

If you *really* want to make the most of your email marketing, here are a handful of the best ways you can up your inbox game:

✉️ Above the fold
Make sure your first CTA is in full sight when it’s opened on mobile and desktop - make it easy-peasy to click!

💻 Get those click throughs
Getting your subscribers onto your website means you have a bigger window to speak to them, and you can also retarget them on social

🤝 Personalisation
Treat your subscribers as your friends - use their name, relevant info and imagery to make them feel extra valued ✨

📱 Mobile first
Did you know the majority of users now open emails on their phone over desktop? Always check how your emails look on mobile before you hit send

📈 Measure
Data is king (and queen 👑 )! Understanding your customers by looking at their engagement means you can give them more of what they want

Fancy learning about a handful of other ways to give your digital channels a boost? Give me a follow on social or drop me a message to chat about the ways I can help!